Retail Audit

In order for a company to stay in business, a strong retail strategy must be implemented, wherein both field representatives and the retailer must closely follow this it.

Retail self audits aid in providing regular checkups on retailers, ensuring that they are complying with the agreements that you have made regarding product location, shelf space, product displays, pricing, and promotion.

In addition, through regular retail audits services, clients can avoid out-of-stock instances, ensure products are displayed properly, check competitors’ pricing and promotions, and collect and analyze data and adjust accordingly.

Our experts ensure that your merchandise is in alliance with the required industry standards as well as trends. Our data including media where applicable is then reported comprehensively through various dashboards for which we provide complete client access. Furthermore, these reports are then analyzed by our team and we offer the required suggestions for improving the situation.

Our retail audit services include:

  • Planogram compliance

SMRC offers retail audits for planogram compliance wherein our experts ensure that the shelving, representation, inventory structure, displays, and execution are as per the planogram structure provided to the retailer. Our experts study your standard business planogram and derive a checklist of standards depending on it. This eases the management of merchandise as well as helps in better resource optimization. 

  • Shelf spacing analysis

We at SMRC offer shelf spacing analysis to various companies in the UAE in order to capitalize their products and increase sales. One of the advantages of this service is that it allows our clients to investigate whether their brand and that of their competitors are getting their fair share of shelf space compared to the contribution they make to category sales. This allows our clients to pinpoint products as well as brands that are under-spaced or over-spaced and therefore may be drivers or drainers of category growth.

  • Pricing analysis audits

Competitive pricing is imperative for companies to excel in their field. You can price your products competitively through pricing analysis audits, which list your competitors’ products and/or SKU numbers along with the retail price. These audits allow your business to see how your product prices compare with that of other businesses in a similar industry. Through the acquisition of this data, you can adjust or affirm your current pricing structure. You can also develop new pricing strategies if need be, or design future sales and promotions.

  • Out-of-Stock audits

Our services help clients tackle issues including, What products are most often out of stock (OOS)? Is this because consumer demand for these products is greater or because the retailer is not effectively communicating with the distributor? Why current OOS instances are occurring on a regular basis and what steps can be taken steps to fix them? With up-to-date OOS data, you can also better predict what potential out-of-stock situations may arise. With these predictions in mind, you can create solutions to avoid OOS before it even happens. We at SMRC help clients fix these issues in order to remain at the top of their game and generate maximum value from their products

SMRCs’ retail shelf audit aids clients in managing their products as per their company standards. It ensures the client delivers the same quality to the customers that they expect from the brand. SMRC offers customized retail audits to target individual client needs. Our experts analyze the collected audits to provide clients with detailed insights into merchandising practices. 


Success for all clients

Proactively envisioned multimedia based expertise and cross-media growth strategies.

Advices given

Seamlessly visualize quality intellectual capital without superior collaboration.

Businesses guided

Completely pursue scalable customer service through scalable proactive metrics.

Awards achieved

Seamlessly empower fully researched growth strategies and interoperable organic sources.


Credibly innovate granular internal or organic sources whereas high standards in web-readiness. Energistically scale future-proof core competencies vis-a-vis impactful experiences.

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