Product Testing

According to research conducted, over 30,000 new products are launched every year, and of those 95% end up failing. Often, in a bid to recover investment or to beat the competition, numerous brands rush new products to market without conducting testing in order to understand whether it resonates with consumers, or if the product is something that people actually want. Every so often even the most experienced decision-makers struggle to make the right calls without input from their target audience.
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Product testing gives your target audience a range of options and asks them to provide feedback on each feature. With product testing, one can compare metrics including purchase intent, quality, as well as value to understand which product concepts customers like best. Product testing can be done by a wide range of brands in order to test a new product they want to launch in the marketplace or test an existing product versus their competitor products. At SMR we conduct this type of research for various retail brands.

In-store product testing is tremendously imperative for a New Product Development process. We offer our product testing services for brands trying to, promote an innovative product, or for a change in packaging and content. This method enables clients to measure a product’s impact or its potential, by testing it on a real shelf alongside competitors’ actual products and engaging with shoppers in the real-life environment of their everyday buying decisions.

SMRC offers expert product testing services within the context of unaffected environments. Our qualitative and quantitative testing protocols help give our clients a deeper understanding of shoppers’ actual responses when confronted with a specific brand product. Are your products noticed, are they considered by consumers, understood, and eventually bought?

Any new product’s success or its failure heavily depends on the point-of-sale where we can get a good picture of its perception and appeal or detect potential pitfalls at an early stage. Our teams of experts provide expert guidance during the product testing phase and deliver tailor-made research services to address individual client concerns.

We provide real in-store sales collection, purchase behaviors as well as brand perception data. Our clients also are presented with options of interviewing in-store buyers after using the product in question as well as providing feedback from non-buyers who choose competitive products. SMRC is known for its detailed product testing services, which offer highly accurate results.

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