Our retail audit services include:

• Planogram compliance

SMRC offers retail audits for planogram compliance wherein our experts ensure that the shelving, representation, inventory structure, displays, and execution are as per the planogram structure provided to the retailer. Our experts study your standard business planogram and derive a checklist of standards depending on it. This eases the management of merchandise as well as helps in better resource optimization. 

• Shelf spacing analysis

We at SMRC offer shelf spacing analysis to various companies in the UAE in order to capitalize their products and increase sales. One of the advantages of this service is that it allows our clients to investigate whether their brand and that of their competitors are getting their fair share of shelf space compared to the contribution they make to category sales. This allows our clients to pinpoint products as well as brands that are under-spaced or over-spaced and therefore may be drivers or drainers of category growth.

• Pricing analysis audits

Competitive pricing is imperative for companies to excel in their field. You can price your products competitively through pricing analysis audits, which list your competitors’ products and/or SKU numbers along with the retail price. These audits allow your business to see how your product prices compare with that of other businesses in a similar industry. Through the acquisition of this data, you can adjust or affirm your current pricing structure. You can also develop new pricing strategies if need be, or design future sales and promotions.

• Out-of-Stock audits

Our services help clients tackle issues including, What products are most often out of stock (OOS)? Is this because consumer demand for these products is greater or because the retailer is not effectively communicating with the distributor? Why current OOS instances are occurring on a regular basis and what steps can be taken steps to fix them? With up-to-date OOS data, you can also better predict what potential out-of-stock situations may arise. With these predictions in mind, you can create solutions to avoid OOS before it even happens. We at SMRC help clients fix these issues in order to remain at the top of their game and generate maximum value from their products

SMRCs’ retail shelf audit aids clients in managing their products as per their company standards. It ensures the client delivers the same quality to the customers that they expect from the brand. SMRC offers customized retail audits to target individual client needs. Our experts analyze the collected audits to provide clients with detailed insights into merchandising practices.